Creating a Website
What is a Website?
A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites serve a nearly endless variety of purposes including sites for education, news, recreation, forums, social media, e-commerce and so on. There are no rules dictating the form of a website. That’s why you need an experienced partner to guide you through this.
Why Website is important?
Most of your current and especially potential clients will expect to be able to find your business on the internet. Whether you are selling your products online, or simply want to provide some information about your business and your contact details, having a website is essential.
Creating a Website
Prior to initiating the website creation think about what your audience is (for example Patients, HCPs, Payers, Other ?) and what your audience wants to know, not just what you want to tell them. Use professionals to help you. An unprofessional website can potentially put clients off.
Update your website regularly, especially if you have new data re your products (i.e. new studies, new prices). Make sure your contact details and important information about your company are correct and easy for your customers to find.
Promote your website in your marketing material and include it on your business cards. Find out how you can make your website easy for search engines, such as Google, to find. This is called search engine optimisation (SEO). A web developer can help you with SEO for your website.
What Content will attract visits to my site?
The art of making a website attractive to your audience is to have the right content that your customers will be interested in, thus to make them visit it and read your content.
We can support you on this as we use Artificial Intelligence (a highly innovative approach through sofisticated software developed by ex-Pharmaceutical Executives for Pharmaceutical Professionals) that allows us to quickly identify key studies and concepts and automatically propose content for websites.
Call us to further discuss on it.