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Digital Marketing

What is Digital Marketing? 


"Everyone speaks about Digital Marketing in our days, but who can explain me what is Digital Marketing?" That said from a middle aged CEO of a local company in one of our meetings to discuss ways to support his brand. 

In plain words, Digital Marketing is a plan of action for achieving your marketing goals through on-line tools. Digital marketing should be part of your strategy. Your strategy explains how you will accomplish your goals, such as improving your market share or increasing your brand's penetration to a specific customer group.

Do I Need Digital Marketing?

In the past, people were buying from businesses they trusted. Today, in order to achieve sales, keep in mind that people buy from businesses they know and trust! Almost everyone “Googles” prior to a decision. If they don’t know you they can’t trust you. So simple...


Digital Marketing should be an essential part of your marketing strategy. Without Internet marketing strategies, your business doesn’t have a map for achieving its goals.


We assist companies to build a digital marketing strategy plan, have the suitable on-line presence and take advantage of all digital channels of today.

How do I benefit from on-line promotion?

Digital marketing is the best way to promote your business today as it comes with 100% measurable results, you can have detailed and specific targeting of your audience, offers best value for money and ROI.


What Digital Marketing options are available?

There is a plethora of options regarding Digital Marketing and on-line promotion. Keep in mind that many of these activities cannot be clearly separated. The lines between the various types of digital marketing are often blurred. See below some of the most popular options:

  • Social Media Marketing - use of social media platforms and websites (i.e. LinkedIn, Twitter, Facebook) to promote a product or service.

  • Content Marketing - the art of using valuable information to increase brand awareness with the goal of getting your target audience to take an action. Take advantage of our "Artificial Intelligence" service as to create outstanding content.   

  • Search Engine Optimization (SEO) - the process of optimizing content or websites so that they show up in search results in search engines like Google.


  • Search Engine Marketing (SEM) – i.e. Google Adwords, using paid advertising to get traffic from Google.


  • Pay-Per-Click Advertising (PPC) - the marketer pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity for Pay Per Click advertising

Why FollowApp?

Our Team of Digital Marketing Experts are very experienced on a variety types of online marketing and omnichannel marketing solutions with in depth knowledge of the pharmaceutical sector and the regulations / restrictions it has. Call us to further discuss and see how we can assist you on this world of endless opportunities

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